SEO and IPAs – Is WordPress Done For You Out of the Box?

This week, Dan and Patti talked about: – Is WordPress done for you out of the box? – What are good WordPress plugins? – What is WordPress good for? – Do you need an SEO consultant even if you’ve installed an SEO plugin? – What is the best way to install WordPress for SEO? 10 […]

SEO and IPAs – What metrics matter?

This week, Dan and Patti talked about: – What metrics matter and which are a total waste of your time. – Traffic vs Engagement – What do analytics actually measure? – How do you measure reader/follower engagement? – How does engagement impact your brand? This weeks article: The Four Online Metrics to Obsess About

SEO and IPAs – How Should I Approach Owned and Earned Media

This week, Dan and Patti talked about: – How should I approach owned and earned media? – What are the parts of content strategy? – What is the difference between owned and earned media? – What do you do with a piece of content after it’s created? – What questions should you ask yourself while you are […]

SEO and IPA – What Essential SEO Skills Will I need to Master 2015?

This week, Dan and Patti talked about: -What essential SEO skills do I need to master in 2015? -How do I use personas to drive my marketing/SEO strategy? -How do I use competitive insights in my SEO? -Why is it important to track links back to Social Media? -How do I prove over time that […]

SEO and IPAs – How do you create good content strategies?

This week, Dan and Patti talked about: – What’s going on with Google’s mobile usability warnings? – What is a mobile testing tool, and how to you use it? – How to should you use content strategies to build a larger audience? – What to should you blog about? – How do you find time to create more blog […]

SEO and IPA – What is your biggest challenge with Inbound Marketing?

This week Dan and Patti talked about: – Did you get the mass scale warnings to non-mobile friendly websites? – Do you keep up to date with webmaster how your websites are working? – Do you blog and what are the challenges with writing a blog? – What is your strategy when you create blog […]

SEO and IPA – What Essential SEO Skills Will I need to Master 2015?

This week Dan and Patti talked about: -What trends do I need to be aware of in 2015? -How do I use personas to drive my marketing/SEO strategy? -How do I use competitive insights in my SEO? -Why is it important to track links back to Social Media? -How do I prove over time that […]