SEO and IPAs – Is WordPress Done For You Out of the Box?

This week, Dan and Patti talked about:

– Is WordPress done for you out of the box?
– What are good WordPress plugins?
– What is WordPress good for?
– Do you need an SEO consultant even if you’ve installed an SEO plugin?
– What is the best way to install WordPress for SEO?

10 WordPress SEO Questions that Took Me 10 Years to Answer
http://searchengineland.com/10-wordpress-seo-questions-took-10-years-answer-214050

Dan’s Beer – Jack’s Abby Brewing Hoponius Union
http://jacksabbybrewing.com/beer.php#

Patti’s Beer – Goose Island Matilda
http://www.gooseisland.com/beer-matilda.html

 

SEO and IPAs – What metrics matter?

This week, Dan and Patti talked about:
– What metrics matter and which are a total waste of your time.
– Traffic vs Engagement
– What do analytics actually measure?
– How do you measure reader/follower engagement?
– How does engagement impact your brand?

This weeks article:
The Four Online Metrics to Obsess About

SEO and IPAs – How Should I Approach Owned and Earned Media

This week, Dan and Patti talked about:

– How should I approach owned and earned media?
– What are the parts of content strategy?
– What is the difference between owned and earned media?
– What do you do with a piece of content after it’s created?
– What questions should you ask yourself while you are creating content?

How to Approach Owned and Earned Media
http://moz.com/blog/how-to-approach-owned-and-earned-media

Dan’s Beer – Green Flash Palate Wrecker
http://www.greenflashbrew.com/our-beers/palate-wrecker/

Patti’s Beer – Ommegnag Hop House
http://www.ommegang.com/#!beer_bpa0

Dan’s website – Two Friendly Nerds
http://twofriendlynerds.com/

SEO and IPA – What Essential SEO Skills Will I need to Master 2015?

This week, Dan and Patti talked about:

-What essential SEO skills do I need to master in 2015?
-How do I use personas to drive my marketing/SEO strategy?
-How do I use competitive insights in my SEO?
-Why is it important to track links back to Social Media?
-How do I prove over time that trends are up?

Patti’s Beer:
Orabelle by The Great Divide Brewery
http://greatdivide.com/

Dan’s Beer:
Adoration by Omme Gang
http://www.ommegang.com/index.php?mcat=1&scat=11&ssnl=1

Link to this week’s article:
http://searchengineland.com/5-essential-seo-techniques-master-2015-213135

 

SEO and IPAs – How do you create good content strategies?

This week, Dan and Patti talked about:

– What’s going on with Google’s mobile usability warnings?
– What is a mobile testing tool, and how to you use it?
– How to should you use content strategies to build a larger audience?
– What to should you blog about?
– How do you find time to create more blog posts?

Google Sending Mass Scale Warnings To Non-Mobile Friendly Web Sites
https://www.seroundtable.com/google-fix-mobile-usability-issues-found-on-19732.html

10 Content Strategies to Rapidly Build a Larger Audience
https://zapier.com/blog/top-content-marketing/?utm_campaign=10%2520Content%2520Strategies%2520to%2520Rapidly%2520Build%2520a%2520Larger%2520Audience&utm_medium=email&utm_source=blogblogposts

Patti’ Beer
http://stillwaterales.blogspot.com/p/stillwater-portfolio.html

Dan’s Beer
http://tworoadsbrewing.com/beers/view/10

SEO and IPA – What is your biggest challenge with Inbound Marketing?

This week Dan and Patti talked about:
– Did you get the mass scale warnings to non-mobile friendly websites?
– Do you keep up to date with webmaster how your websites are working?
– Do you blog and what are the challenges with writing a blog?
– What is your strategy when you create blog posts?
– How do you target your clients and what are the challenges with that?

Patti’s Beer:
Cellar Door American Farmhouse Ale by Stillwater Artisanal
http://www.stillwater-artisanal.com/

Dan’s Beer:
Route Of All Evil Black Ale by Two Roads Brewing Company
http://tworoadsbrewing.com/beers/view/10

Link to this week’s article:
Google Sending Mass Scale Warnings To Non-Mobile Friendly Web Sites

10 Content Strategies to Rapidly Build a Larger Audience

SEO and IPA – What Essential SEO Skills Will I need to Master 2015?

This week Dan and Patti talked about:
-What trends do I need to be aware of in 2015?
-How do I use personas to drive my marketing/SEO strategy?
-How do I use competitive insights in my SEO?
-Why is it important to track links back to Social Media?
-How do I prove over time that trends are up?

Patti’s Beer:
Orabelle Belgian Style Ale – Great Divide Brewing Company
http://greatdivide.com/beer/seasonal/orabelle/

Dan’s Beer:
Omme Gang Adoration – Omme Gang Brewery
http://www.ommegang.com/#!limited_release

Link to this week’s article: http://searchengineland.com/5-essential-seo-techniques-master-2015-213135

SEO and IPA – What are some great Google Chrome Extensions?

This week on SEO and IPA, Dan and Patty talked about their favorite Chrome extensions.

Notes and links mentioned in this week’s hangout:
Manayunk Beer
http://www.manayunkbrewery.com/

Rogue Farms Pumpkin Patch Ale
http://www.rogue.com/rogue_beer/rogue-farms-pumpkin-patch-ale/

Article about Chrome Extensions for Marketers
https://zapier.com/blog/best-chrome-setup-marketers/

Password savers – 1Password and Last Pass
https://agilebits.com/onepassword
https://lastpass.com/

Adding Search Engines to the Omnibox so that it is not restricted to Google searches.

Google URL Builder
https://support.google.com/analytics/answer/1033867?hl=en

Page Rank
http://www.prchecker.info/check_page_rank.php

What Font
http://chengyinliu.com/whatfont.html

Boomerang
http://www.boomeranggmail.com/

Full Page Screen Capture
https://chrome.google.com/webstore/detail/full-page-screen-capture/fdpohaocaechififmbbbbbknoalclacl?hl=en-US

Snagit
http://www.techsmith.com/snagit.html

Skitch
http://evernote.com/skitch/?utm_source=interspire

Tag Assistant
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en

Sidekick by Hubspot
http://www.getsidekick.com/?utm_source=www.google.com&utm_campaign=brand-terms&utm_medium=paid&utm_content=sidekick-hubspot

Signals by Hubspot
http://www.getsidekick.com/?utm_source=www.google.com&utm_campaign=brand-terms&utm_medium=paid&utm_content=signals-hubspot

What does Google know about you?
http://www.droidforums.net/threads/six-links-that-show-you-what-google-knows-about-you.276496/

Ad Settings
https://www.google.com/settings/u/0/ads?hl=en&sig=ACi0TChkDzScRpeS48txRpj0XO7pkFECUs8seCqSjd3WXNWh1qciYUaeopnJx8PxxYklYW1n84dbMXlx1uhzGZNAT53M6U5GGtiGhy7KDCAfvIZgPPIf7_cpzMZjp6wvkkiBpSNUr2sgFfN1LGfY_Zj2szlA8XHfbl0ypv8LoBi0U3FsjSy_edQ

To see past episodes:
TwoFriendlyNerds.com/hangout

Check us out live on Wednesday 12pm EST

Follow on Twitter:
@2friendlynerds
@seopatti

SEO AND IPA – What steps can I take to supercharge my SEO?

This week, Dan and Patti talked about:
-What are some good practices in SEO?
-Where do I start?
-What kind of content should I create?
-What is the hardest part of SEO?
-Why is the local element important?

Dan’s Beer:
Widmer Brothers IPA
http://widmerbrothers.com/beer/

Patti’s Beer:
Stone Go To IPA
http://www.stonebrewing.com/gotoipa/

This Weeks Article:
SEO for Startups & New Businesses: An 11 Step Plan
http://searchenginewatch.com/article/2066757/SEO-for-Startups-New-Businesses-An-11-Step-Plan

SEO and IPA – What were the best tricks to come out of the latest inbound conference?

This week, Dan and Patti talked about:

– Patti’s favorite topics at conference: Martha Stewart (Branding), Mitch Joel (Impermanence & Efficiency), Peter Schankman (Capturing Audiences), Rand (SEO Tatics “Love vs. Leave”)

– Google’s response to link building

– Influential changes Patti will make from the conference

– Keyword Tool –  http://keywordtool.io/

 

Patti was drinking Two Hearted Ale, by Bell’s Beer – http://www.bellsbeer.com/brands/info/2

Dan was drinking Watermelon Ale, by Thomas Ale –  http://hookerbeer.com/beers/watermelon-a