SEO and IPAs – Is WordPress Done For You Out of the Box?

This week, Dan and Patti talked about: – Is WordPress done for you out of the box? – What are good WordPress plugins? – What is WordPress good for? – Do you need an SEO consultant even if you’ve installed an SEO plugin? – What is the best way to install WordPress for SEO? 10 […]

SEO and IPAs – What metrics matter?

This week, Dan and Patti talked about: – What metrics matter and which are a total waste of your time. – Traffic vs Engagement – What do analytics actually measure? – How do you measure reader/follower engagement? – How does engagement impact your brand? This weeks article: The Four Online Metrics to Obsess About

SEO and IPAs – How Should I Approach Owned and Earned Media

This week, Dan and Patti talked about: – How should I approach owned and earned media? – What are the parts of content strategy? – What is the difference between owned and earned media? – What do you do with a piece of content after it’s created? – What questions should you ask yourself while you are […]

SEO and IPA – What is your biggest challenge with Inbound Marketing?

This week Dan and Patti talked about: – Did you get the mass scale warnings to non-mobile friendly websites? – Do you keep up to date with webmaster how your websites are working? – Do you blog and what are the challenges with writing a blog? – What is your strategy when you create blog […]

SEO and IPA – What Essential SEO Skills Will I need to Master 2015?

This week Dan and Patti talked about: -What trends do I need to be aware of in 2015? -How do I use personas to drive my marketing/SEO strategy? -How do I use competitive insights in my SEO? -Why is it important to track links back to Social Media? -How do I prove over time that […]

SEO and IPAs – Does social media help your SEO?

This week, Dan and Patti talked about: -Does social media help your SEO? -Does saying “thanks” help your rank? -Does tweeting give your competitors a beating? -Does YouTubing improve what your website is doing? -Does Facebook tell them, “take a look”?   Dan’s Beer: Old Brown Dog Ale http://smuttynose.com/beers/full_time_beers/old_brown_dog.html Patti’s Beer: SBC HopFive IPA http://www.sbcbeer.com/beer_product/hop-five-ipa […]

SEO and IPAs -Is company blogging necessary?

This week, Dan and Patti talked about: – Is  company blogging necessary? -What should I focus on when blogging? -How effective are comments on the blog vs. people sharing? -How do I make my blog more interesting and bring in more comments?         Patti’s Beer- Good JuJu http://lefthandbrewing.com/beers/good-juju/   Dan’s Beer- Hatch […]

SEO and IPAs-How can I positively use Press Releases?

This week, Dan and Patti talked about: -How can I positively use Press Releases to get attention to my site? -Why are links that come from Press Releases toxic? -What are the structural changes that Google is trying to push through? -How do I use inbound Marketing correctly?     Dan’s website – Two Friendly […]

SEO and IPA – How do I choose the best Web Browser?

This week Dan and Patti talked about: -What browser should I use? -What are the best features of each browser? -What is the safest browser to use? -What are some great Google extensions? -What are some great browser tips? Dan’s Beer: Victory Dirtwolf Double IPA http://www.victorybeer.com/beers/dirtwolf-double-ipa/ Patti’s Beer: Arrogant Bastard Ale by Stone Brewing Company […]

SEO and IPA- What makes a good domain name?

Warning: Not safe for work This week, Dan and Patti are Masters of their Domains as they discuss the sexiest topic in all of online marketing: domain names. – What makes a good domain name? – Are all great domain names already taken? – What are all these newfangled domains (.marketing)? This week’s article: The […]