SEO and IPA – What is the future of online marketing, and how can I stay ahead of the curve?

This week Dan and Patti talked about: -How has Google changed, in search terms, over the last five years? -What will the next five years look like? -How do I stay ahead of the curve? -How can I compete with Google? -What is going to be the core logic of SEO in the future? Dan’s […]

SEO and IPA – How do I use Google Plus to effectively market my business? Our Guide To Google+ Marketing

This week Dan and Patti talked about Google+ Marketing! -How does Google+ impact search results? -How can I use Google+ for marketing? -What are the SEO benefits of using Google+? -What are the best features of Google+ in a business aspect? -How does sharing content on Google+ benefit my business?   Patti’s Beer: Yards Brewing […]

SEO and IPAs – Why should your business invest in SEO?

This week, Dan and Patti talked about: -Is SEO dead? -Is it worth it to invest in SEO? -Why should you use SEO instead of Pay Per Click? -How do you figure out your budget to increase sales? -How much should you spend to acquire a client? 7 Reasons Why Your Business Should Invest in […]

SEO & IPA -What steps can I take to supercharge my SEO?

This week Dan and Patti talked about: -How do I put an SEO plan in place? -How do I target buyer behaviors? -How can I marshall my brand on social platforms? -What does a PR do? -How do I further support my efforts with paid marketing? Dan’ beer: Widmer Black IPA http://widmerbrothers.com/beer/#pitch-black-ipa Patti’s beer: Stone […]

SEO & IPA – How do I use Content Marketing to promote my website?

This week Dan and Patti talked about: -How do I use content marketing for my own site? -How do I get my content shared? -What content can I create and how do I share it? -Where is the best place to get answers? -Where do I find my target market?   Dan’s Beer: Old Rasputin […]

SEO and IPAs – How do I use different SEO tools, and how do I use them to run my business?

This week Dan and Patti talked about: -How do I use Getlisted.org? -How do I use Opensiteexplorer.org? -How do I use information to create content strategy? -How do I use IFTT.com -How can I use apps like Panguin and FitBolt, and how do they benefit me?   Dan’s beer: Smuttynose FinestKind IPA http://smuttynose.com/beers/full_time_beers/finestkind_ipa.html Patti’s Beer: […]

SEO and IPAs – How are SEO tactics evolving so far in 2014?

This week’s featured article, 5 “Foundations” of SEO that were torched in 2013 Patti mentions this article, Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links This week, Dan and Patti talked about: – What are some of the trends in SEO used during 2013 that have become unsuccessful? – What […]

SEO and IPA – How do I use Social Media in 2014?

This week Dan and Patti talked about: – How do I use the social media platform in 2014? – What is the importance of social media? – How many page views in the U.S. are on Facebook? – How do I drive traffic via social media? – How does Pinterest work for me? Dan’s Beer: […]

SEO and IPAs – Where have we been in 2013 and where are we going in 2014?

This week, Dan and Patti talked about: – What are my personal New Year’s resolutions for 2014? – How has SEO changed during 2013? – How can SEO and PR professionals work together to provide better services for their clients? – Why are some strategies of SEO unethical, and how can I provide the same […]

SEO and IPA – What is the best way to go about guest blogging?

This week with SEO and IPA, we talk all about guest blogging! What’s the best way to go about it, how will the new Google authorship affect guest bloggers, and how do you choose where to guest blog? And of course, the beer: Patti’s Ballast Point IPA – http://www.ballastpoint.com/beer/sculpin/ Dan’s 2X Steam from Southern Tier […]