This week, Dan and Patti talked about:

– How should I approach owned and earned media?
– What are the parts of content strategy?
– What is the difference between owned and earned media?
– What do you do with a piece of content after it’s created?
– What questions should you ask yourself while you are creating content?

How to Approach Owned and Earned Media
http://moz.com/blog/how-to-approach-owned-and-earned-media

Dan’s Beer – Green Flash Palate Wrecker
http://www.greenflashbrew.com/our-beers/palate-wrecker/

Patti’s Beer – Ommegnag Hop House
http://www.ommegang.com/#!beer_bpa0

Dan’s website – Two Friendly Nerds
http://twofriendlynerds.com/

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