Recently I started a small paid subscription newsletter for my music company. It doesn’t make a lot of money, but it’s a great way for people to support what we do and get some added value.
Unfortunately, the way I had it set up – simple subscriptions in Paypal – required a lot of maintenance on my part. I had to add subscribers into Mailchimp, and then manually remove them if they canceled, or if their payments lapse.
I looked into a lot of subscription management software like Recur.ly and Chargify, but they’re really expensive – close to $149 a month for the amount of subscribers I wanted to maintain. Since I’m not making much of anything from the list, that would mean that a huge percentage of my profit (which is meant to support the actual business) would go to simply maintaining the list itself.
Instead, I decided to set up a home-brew version of a paid subscription email newsletter using systems I’m already using for other things (like automating my social media marketing).
The video above will show you exactly how I set up my automated subscription newsletter using automation tools like Zapier, virtual assistants from Fancy Hands, a free newsletter from Mailchimp, and Paypal to process payments. Check it out!
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