SEO and IPAs- What should and shouldn’t you put on your website?

This week, Dan and Patti talked about: -Dan’s new addition to the family -Victory Beer -What you should and should not include on your website. -How adding your face to your website can be beneficial. -Also, get Dan’s thoughts about the testimonial page on your website.   Notes and links mentioned in this week’s hangout: […]

SEO and IPA – Where should I be sharing my blog posts?

This week Dan and Patti talked about: -What is Triberr, and how does it work? -What is niche based social marketing? -What is a good use of Reddit? -Why are infographics popular? -What is Buzzsumo, and how does it work? Dan’s Beer: Milk Stout Nitro from the Left Hand Brewing Company http://lefthandbrewing.com/beers/milk-stout-nitro/ Patti’s Beer: Ryebeeria […]

SEO and IPAs – How should I design my landing page?

This week, Dan and Patti talked about: – How should I design my landing page? – What should be included on my landing page? – What are the dos and don’ts of landing pages? – How should I use social proof on my landing page? – Where should I place the call to action on […]

SEO and IPAs – What SEO Myths Tick You Off?

This week, Dan and Patti talked about: – Understanding the rules of SEO – Is SEO a scam? – Why should you focus on the long-tail? – Where does social activity affect SEO? – Is Google Plus being dismantled for parts? 10 SEO Myths that Friggin’ Tick Me Off http://moz.com/blog/seo-myths Dan’s Beer – Maine Brewing Company Red Wheelbarrow http://www.mainebeercompany.com/our-beers/red/ Patti’s […]

SEO and IPAs – What metrics matter?

This week, Dan and Patti talked about: – What metrics matter and which are a total waste of your time. – Traffic vs Engagement – What do analytics actually measure? – How do you measure reader/follower engagement? – How does engagement impact your brand? This weeks article: The Four Online Metrics to Obsess About

SEO and IPAs – What are some myths around SEO?

This week, Dan and Patti talked about: – The Myth of Google’s 200 Ranking Factors (http://moz.com/blog/the-myth-of-googles-200-ranking-factors) – The truth about keyword density – How much should we trust Google? – Patti’s SEO superstitions – Best practices vs. hard rules Today, Patti was drinking Turtle Power Grapefruit Pale Ale from the Evil Genius Beer Company, and Dan […]

SEO and IPAs – What tools help automate your business and boost productivity?

This week Dan and Patti talked about: -Productivity -What cool tools do you use to keep productive, automate your business, and systematize your life? -How can we save tons of time and get more done? -How long can it take TO WRITE ANOTHER SEASON OF GAME OF THRONES, ANYWAY?! Dan’s Beer: Miles Davis Bitches Brew […]

SEO and IPAs-How can I positively use Press Releases?

This week, Dan and Patti talked about: -How can I positively use Press Releases to get attention to my site? -Why are links that come from Press Releases toxic? -What are the structural changes that Google is trying to push through? -How do I use inbound Marketing correctly?     Dan’s website – Two Friendly […]

SEO and IPA – How do I choose the best Web Browser?

This week Dan and Patti talked about: -What browser should I use? -What are the best features of each browser? -What is the safest browser to use? -What are some great Google extensions? -What are some great browser tips? Dan’s Beer: Victory Dirtwolf Double IPA http://www.victorybeer.com/beers/dirtwolf-double-ipa/ Patti’s Beer: Arrogant Bastard Ale by Stone Brewing Company […]

SEO and IPAs -How can paid traffic and SEO benefit my website?

This week, Dan and Patti talked about: -How can I make my Google Ad Words campaign benefit my SEO campaign? -How can I lower my ad costs and drive more traffic? -How do I fix my quality score? -What is the average acquisition price? -What is Inbound Marketing?   Dan’s website – Two Friendly Nerds […]