This week, Dan and Patti talked about:

-What essential SEO skills do I need to master in 2015?
-How do I use personas to drive my marketing/SEO strategy?
-How do I use competitive insights in my SEO?
-Why is it important to track links back to Social Media?
-How do I prove over time that trends are up?

Patti’s Beer:
Orabelle by The Great Divide Brewery
http://greatdivide.com/

Dan’s Beer:
Adoration by Omme Gang
http://www.ommegang.com/index.php?mcat=1&scat=11&ssnl=1

Link to this week’s article:
http://searchengineland.com/5-essential-seo-techniques-master-2015-213135

 

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