This week Dan and Patti talked about:
-What trends do I need to be aware of in 2015?
-How do I use personas to drive my marketing/SEO strategy?
-How do I use competitive insights in my SEO?
-Why is it important to track links back to Social Media?
-How do I prove over time that trends are up?

Patti’s Beer:
Orabelle Belgian Style Ale – Great Divide Brewing Company
http://greatdivide.com/beer/seasonal/orabelle/

Dan’s Beer:
Omme Gang Adoration – Omme Gang Brewery
http://www.ommegang.com/#!limited_release

Link to this week’s article:¬†http://searchengineland.com/5-essential-seo-techniques-master-2015-213135

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